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Etihad Airways reveals Abu Dhabi Grand Prix girl uniform by designer Prabal Gurung

Posted 24 November 2017 · Add Comment

The start of the 2017 Formula 1 Etihad Airways Abu Dhabi Grand Prix weekend has been marked with the official unveiling by Etihad Airways of the new F1 Grid Girls uniform created by celebrated New York-based Nepalese designer, Prabal Gurung.

The designer said: “We are so excited to design this uniform with Etihad. Etihad’s foray into fashion is truly an innovative break from tradition. Similarly, we wanted to challenge the conceived notion of how Grid Girls are typically dressed. Together, we are proud to create a jumpsuit with a strong shoulder and our signature architectural approach—something a bit unexpected, yet still feminine and empowering.”

The new uniform, which will be worn by Etihad Airways’ cabin crew during the three-day event, will also be seen on TV by hundreds of millions of motorsport fans worldwide.

IMG Model Chanel Iman was chosen to unveil the black jumpsuit through a video model diary and photo shoot, shot on location at Yas Marina Circuit in Abu Dhabi and in front of an Etihad Airways F1-branded Airbus A380.

The collaboration with Prabal Gurung is the latest initiative by Abu Dhabi-based Etihad Airways to become the fashion industry’s preferred airline. The designer was chosen to work with the airline due to his strong association with entertainment, including film, television and theatre, and has become a leading voice for fashion and feminism.

 

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