Etihad Airways partners with Jimmy Choo

The airline is celebrating the world-renowned designer’s 20th Anniversary with events at John F. Kennedy (JFK) International Airport and in New York City. 

As part of the celebration, Etihad Airways served as a supporting partner of Jimmy Choo’s VIP event hosted by the international models featured in the 20th Anniversary campaign including Amber Valletta, Milla Jovovich, Sasha Pivovarova, Lexi Boling, Taylor Hill, Jasmine Tookes and Xiao Wen Ju. Highlights of the event included the unveiling of the brand’s 20th Anniversary campaign video featuring the models and a live musical performance by Mary J. Blige.

“Jimmy Choo has been revered by the global jetset for two decades, so it is fitting that Etihad Airways partners with the iconic brand, which shares similar ambitions – to provide the ultimate in elegance, sophistication and comfort,” said Patrick Pierce, vice president of sponsorships. 

“Our aspiration is to become the airline of choice for the global fashion community, and our collaboration with Jimmy Choo serves as a natural extension of our fashion week alignment, particularly during New York Fashion Week,” added Pierce.

On the fashion runway, Etihad Airways is hosting a VIP lounge with WME | IMG and Jimmy Choo at Skylight at Moynihan Station, one of the main venues for the shows throughout New York Fashion Week, from September 8 through 15. The lounge features a retrospective of the 20 most iconic Jimmy Choo shoes from the past 20 years, as curated by the brand’s Creative Director, Sandra Choi, and imagery from the Anniversary campaign, shot by Craig McDean.  Along with the airline’s world-class cabin crew, the lounge will act as a hub for Etihad Airways’ signature hospitality and will feature imagery from the airline’s uniform campaign shot by Norman Jean Roy. Italian furniture company Poltrona Frau, the airline’s exclusive onboard partner for luxury leather upholstery in The Residence, First and Business classes, are featured within the lounge. In addition to the brand’s sofas, the display will include armchairs designed by Peter Marino, all featuring the top quality leather for which Poltrona Frau is known worldwide.