Etihad Airways makes its fashion debut

Etihad Airways has completed its first sponsorship of six Fashion Weeks in partnership with WME | IMG.
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The airline is a long-term partner of the fashion industry, supporting 17 Fashion Week events around the world annually 

Etihad Airways’ support of global fashion began with Fashion Weeks in Sydney, Berlin and Mumbai, culminating with the three major Fashion Weeks in New York, London and Milan. 

Patrick Pierce, Etihad Airways vice president sponsorship, said: “Our custom partnerships with global Fashion Weeks began in style, with inspirational activations taking place across Europe, Asia and Australia, coupled with unique designer collaborations in each location.

“This alignment is a natural one for our commercial business, but also presents significant brand visibility and advocacy opportunities. It also gives us valuable access to influencers, opinion leaders, media and other stakeholders within the industry, in a manner previously not possible.”