Subscribe Free
in Events

Etihad Airways launches breast cancer awareness campaign in the UAE

Posted 21 October 2013 · 1 Comment

Etihad Airways is supporting global and national initiatives for the early detection and treatment of breast cancer with a comprehensive programme of activity during Breast Cancer Awareness Month this October.

The Etihad Airways 2013 breast cancer awareness campaign combines free mammography and screening for staff and the general public.  The campaign involves awareness raising and fundraising activity, including the sponsorship of the 1st International Oncology Conference in Abu Dhabi. 

Selected Etihad flight attendants will wear pink uniforms and Etihad staff will support fundraising activities including pink ribbon pin, armband and bracelet sales and bake sales. 

Etihad Airways Medical Centre will provide free mammography and screenings for women over 40, as well as women who have a high risk or family history of breast cancer, in partnership with Burjeel Hospital.  The screening will be available to female employees and employees’ wives at Etihad’s Head Office for two days during October, before transferring to locations in Abu Dhabi, where women from the general public will be invited to drop-in for free screenings. 

As part of its commitment to advancing medical understanding of breast cancer, Etihad Airways is also sponsoring the First International Oncology Conference which will take place in Abu Dhabi at Jumeirah at Etihad Towers Hotel between 24 and 25 October 2013.  The two day conference brings together medical practitioners with academics, researchers and those working across the cancer field in the MENA region, as well as patients and families, to share knowledge and discuss controversial issues including prevention, risk factors, Imaging & Screening, diagnosis, clinical management and new approaches in targeted therapies. 

For the third year, Etihad is also sponsoring the annual ‘Pink Polo’ event at Ghantoot Racing and Polo Club on Saturday, 8 November 2013 from 2pm. This event is free to attend and raises awareness of breast cancer amongst the broader community in the UAE in a fun, family environment. 

Ray Gammell, Etihad Airway’s chief people and performance officer, said: “Breast Cancer Awareness Month is an important opportunity to educate and support those affected by or at risk of breast cancer.  Every October, our campaign puts breast cancer front of mind amongst our employees, those flying with us and the local community in Abu Dhabi.  This year, through Etihad’s sponsorship of the 1st International Oncology Conference in Abu Dhabi we also aim to increase medical debate and understanding of breast cancer prevention and treatment.”

Dr Nadia Al Bastaki, senior medical officer at Etihad Airways Medical Centre added, “Breast cancer is the most common form of cancer among women in the UAE, with one in eight women at risk.  Raising awareness about the importance of regular self-examination for women of all ages, and biennial medical screenings for women over 40 is imperative in reducing the impact breast cancer has on our community.”

Proceeds from the Etihad Airways 2012 breast cancer awareness campaign enabled the purchase of a new ultrasound machine, which was donated in March 2013 to the Red Crescent to assist the organisation’s nation-wide efforts to promote early detection and treatment of breast cancer among Emirati women.

1 Comment for Etihad Airways launches breast cancer awareness campaign in the UAE

farza

posted 4 years ago

It is good to hear that Etihad Airways have come up with a supporting program on early detection and treatment of breast cancer. Breast cancer is the most common form of cancer among women, yet, despite its prevalence, not enough cases are caught in the early stages and the longer a cancer goes undetected, the harder it is for doctors to tackle it and for patients to survive. Therefore, such awareness initiatives are vital to educate women and their family members about the importance of regular screenings to detect breast cancer early on. The Breast Cancer Research Foundation (BCRF) has raised more than $450 million in the last 20 years to advance the world's most promising breast cancer research to achieve prevention and a cure in our lifetime. Nestle Pure Life purified water supports the Breast Cancer Research Foundation in its mission to find prevention and a cure. "Pink Pack" program has raised more than $2.5 million to fund breast cancer research grants.

* required field

Post a comment

Other Stories
Advertisement
Latest News

Kuwait Airways signs with Safran Nacelles

Safran Nacelles has been selected by Kuwait Airways to provide unscheduled maintenance services coverage and asset management for thrust reversers on the airline’s Airbus A330 jetliner fleet powered by Rolls-Royce Trent 700

Gulf Air’s on time punctuality garners top ranking in 2017

Gulf Air has been independently ranked by UK aviation analysts OAG the third most punctual airline in 2017, amongst Middle East and African airlines, with an average on-time performance (OTP) of 80.22%.

Aircraft Interiors Middle East and MRO Middle East opens today

The Aircraft Interiors Middle East and MRO Middle East events opened today in Dubai.

Emirates SkyCargo offers enhanced protection for pharmaceutical cargo

Emirates SkyCargo, has stepped up its commitment to securely transport temperature sensitive pharmaceutical shipments with the introduction of pharma corridors offering additional protection across selected stations in its

Boeing's 787-10 Dreamliner cleared for commercial service by Federal Aviation Administration

Boeing has announced the 787-10 Dreamliner received an amended type certificate (ATC) from the U.S. Federal Aviation Administration (FAA), clearing the aircraft for commercial service.

Oman's new generation takes off

The Royal Air Force of Oman (RAFO) has inducted the first of its newly acquired Eurofighter Typhoon swing-role fighters and BAE Hawk Advanced Jet Trainers, ushering in a new era for one of the UK’s oldest and closest regional allies. Jon

Kuwait Aviation SK1909310118
See us at
SOFEX BT2018Abu Dhabi AirExpo BT2018Global Aerospace BT2018ArabianTravelMkBT250418BIAS BT271017161118Istanbul Airshow BT22018Saudi Future Airports BT150318Aviation Africa BT18418AIME BT1204240118MEBAA BT2018