Emirates Pilots Club gets a new identity

The organisation will now be called the Aviation Professionals Club as part of a new brand positioning which will be supported by a new identity and membership proposition, described by the club as “Privileged Access to the Good Life.” 
The re-branding of the renowned and exclusive membership club reflects the dramatic growth and expansion experienced by the UAE’s aviation sector. “It forms the foundations upon which the Aviation Professionals Club will embrace a new chapter, delivering greater value for its membership and opportunities for its commercial partners without compromising it’s not for profit status,” a statement from the organization said.
With over 850 commercial partners worldwide, spanning some 25 counties, The Aviation Professionals Club will offer members a unique range of benefits and privileges both home and abroad.
The club offers almost 800 daily memberships at 38 of the best and most talked about beach clubs in the UAE, with a further 500 commercial partners offering exclusive benefits across numerous sectors including hotels, retail, F+B, fitness centres and car hire. Members also receive privileged pricing across a host of professional services from legal and financial to concierge services and domestic services.
Allen King, chairman, the Aviation Professionals Club, said; “We are committed to the development of the Aviation Professionals Club and to ensure that we continue to deliver the services and benefits that our members want and value. We have spent time listening to them and have acted on what they’ve told us. We are confident that we will continue to offer value with no compromise, a compelling proposition to existing and new members alike.”
“APC’s offers and services help to upgrade our member’s lifestyles with added luxury, comfort, excitement and exclusivity without breaking the bank. But we’re more than just a card – APC is a community, here to support, inform and connect our members.”
The new look Aviation Professionals Club launches with an active community of some 9,500 members drawn from 31 member airlines and Air Traffic Controllers based and operating across the UAE. Membership reaches across the commercial, corporate and cargo sectors. The club has aspirations to develop interaction with, and between, its members and its partners.
The new strategy was created to embrace the significant opportunities offered by the UAE’s growing aviation sector changes and to establish a new approach that delivers a clear proposition to existing and new potential members, whilst firmly establishing the membership offer as the leading membership club in this Dubai for our sector.

More information on The Aviation Professionals Club can be found at www.apc.ae