Emirates launches Instagram campaign featuring cabin crew

The campaign will be from March to April and will be run exclusively by the six cabin crew members.     

Coming from different backgrounds and positions within the cabin crew team, this month, Emirates’ Instagram fans can follow their myriad stories as they travel around the world and capture the spirit of crew life through their photographs. 

The six crew were selected through a competition run amongst the nearly 20,000 Emirates cabin crew, and were chosen based on their visual story telling style, as well as their passion for travel and enthusiasm for capturing different cultures and new experiences. 

“This is a very exciting first initiative using our Instagram platform, especially as it is a social media channel that is so popular amongst the crew community. It aligns with our Hello Tomorrow brand proposition, because at Emirates, it’s not just about getting from one place to another, it’s about connecting people and being a part of a social experience. This campaign gives us an opportunity to bring that sentiment to life,” says Boutros Boutros, Emirates’ divisional senior vice president of corporate communications, marketing & brand.” 

For the selected six crew, the aspiration is to not only bring people together, but to also give people the chance to discover places they haven’t been to or may dream about visiting someday. Emirates currently has 400,000 followers, and is the world’s largest travel, transport and airline brand on Instagram.