Emirates' holds Chinese gateway presentation to the travel industry

The presentation comes just six weeks ahead of the launch of direct air services to Yinchuan and Zhengzhou, scheduled to commence on 3 May 2016. 

On the side-lines of the event, Emirates also signed a marketing and tourism agreement with the Ningxia Tourism Administration, which aims to utilize the airline’s global network to further boost inbound tourism to Yinchuan and the greater Ningxia region, and reciprocally to Dubai and the Middle East. 

Under MoU, Emirates together with the Ningxia Tourism Administration will put into effect a range of joint marketing activities such as trade familiarisation trips, product presentations, media campaigns, tourism promotion activities, roadshows and workshops, amongst other activities, aimed at deepening tourism cooperation and exchange between the Ningxia Hui Autonomous region and Dubai. 

The MoU was signed in the presence of Li Lingbing, Consul General to the UAE for the People’s Republic of China by Badr Abbas, Emirates’ senior vice president commercial operations for the Far East; and Xue Gang, Deputy Secretary General, The People’s Government of the Ningxia Hui Autonomous Region. 

Badr Abbas said: “By joining forces with the Ningxia Hui Autonomous Tourism Administration we are enhancing our efforts to support the tourism industry and increase our trade ties with the Ningxia region, which will ultimately grow inbound leisure and business traffic. We are confident that our partnership will attract global travellers to enjoy and discover the many attractions that the Ningxia region has to offer.” 

Xue Gang, deputy secretary general, The People’s Government of the Ningxia Hui Autonomous Region said: “Upon the opening of Emirates’ new air route connecting to Ningxia, and under the direction of the ‘One Belt One Road’ initiative, Ningxia Hui Autonomous Tourism Administration have decided ,with careful study and consideration, to establish an office in the Middle East, and have chosen Hunter International Travel and Tourism as the marketing centre of its tourism administration of the Ningxia Hui Autonomous Region. This will be to promote travel and tourism between the UAE and China.”