Subscribe Free
in Technology

Emirates collaborates with ESPN on athlete documentary series

Posted 28 November 2017 · Add Comment

Emirates has collaborated with ESPN to produce 'Flying the Flag', a four-part documentary mini-series following the inspirational stories of four athletes in the UAE as they prepare to compete on the world stage.

The series will begin on 29 November, ahead of UAE National Day, reinforcing the power of sport and the pride of these athletes to represent the UAE’s remarkable progress as a young nation and the region’s growing presence on the world stage of sports.

The series focuses on the stories of athletes in four different sports: Zahra Lari, a UAE National figure skater vying to become the first Emirati athlete to compete in the Winter Olympic Games; Mohammed Al Balooshi, UAE National Motocross Champion; Chirag Suri, professional Indian cricket player representing the UAE Cricket team; and Shadia Bseiso, the first Arab female wrestler from the Middle East to sign a contract with the WWE.

Each story brings to life the untold journeys of each sports star, as they endure the physically and emotionally demanding battles that test their grit and determination to find success.

The series, produced by ESPN and Nomad Productions, will run in the UAE on Emirates’ and ESPN’s digital and social media channels. Watch the four-part series highlights here

Sheikh Majid Al Mualla, Divisional Senior Vice President Commercial Operations, Centre for Emirates Airline said: “As an ardent supporter of sports around the world, Emirates knows how determined and relentlessly hard these athletes work and we were inspired to share their stories. This series will show the commitment and heart they gave to achieve their dreams. This level of story-telling - raw, passionate and honest aligns with our brand values to connect people with their passions, interests and aspirations.”

Charly Classen, VP & General Manager ESPN EMEA said: “Working with Emirates brings together two premium global brands, and we’re very excited to be able to celebrate four truly impressive individuals whose devotion to sport will resonate with fans across the region. ESPN’s heritage in sports and story-telling, combined with Emirates’ mission to connect people across the globe, makes this an ideal collaboration.” 

Zahra Lari’s story begins at 12 years old being inspired by the Disney movie “Ice Princess”. The 22-year-old talks about her fascination with ice-skating, her family’s hesitation around her sporting choice and eventual unwavering support. As she attempts to take her blades to glory, she discusses breaking cultural barriers and overcoming the stigma when she became the first international-level figure skater to wear a hijab.

Mohammed Al Balooshi had an early passion for motorsports when he was 18. Through dedication and determination he became one of the Middle East’s most successful MotoCross riders and the first Emirati to take part in the Dakar Rally. In ‘Flying the Flag’ he recounts his career successes and failures, the ups and downs, what keeps him going and his focus on giving back to the UAE by coaching young up and coming riders.

Mohammed Al Balooshi, UAE National Motocross Champion

Chirag Suri’s lifelong ambition to play professional cricket starts at the age of 5 when he moved from Delhi to Dubai with his family. Chirag’s drive and competitive attitude to succeed is evident in the time he puts into honing his skills which eventually led to him representing the UAE cricket team, and earned him a place in the 2017 Indian Premier League.

Shadia Bseiso’s story starts with passion for sports and an ambition to become the first female wrestler from the Middle East to sign a contract with the WWE, breaking down barriers and stereotypes and putting a new face to the changing roles of women in the region. As a Jiu-Jitsu practitioner and CrossFit enthusiast, Shadia’s skills were tested in the wrestling ring when she competed against 40 other men and women for the coveted WWE contract.

* required field

Post a comment

Other Stories
Advertisement
Latest News

66 die in Aseman crash in southern Iran

Sixty passengers and six crew members are believed to have perished when an Aseman Airlines' ATR 72-500 crashed into the Zagros range of mountains in the southern part of Iran this morning.

Bombardier reports fourth quarter and full year 2017 results

Bombardier has released its fourth quarter and full year 2017 results, highlighting solid financial and operational performance across the company.

Bruno Even appointed CEO of Airbus Helicopters

Airbus SE has appointed Bruno Even, 49, Chief Executive Officer (CEO) of Airbus Helicopters, effective 1 April 2018. He will report to Airbus CEO Tom Enders and join the company’s Executive Committee.

CTT Systems announces first Cair VIP order for BBJ MAX 8

CTT SYSTEMS AB, providers of aircraft humidity control systems, has a launch customer order for a Cair VIP Inflight Humidification system from Jet Aviation for one Boeing BBJ MAX 8.

Emirates SkyCargo transports first space satellite manufactured in the UAE

Emirates SkyCargo has transported KhalifaSat- the first satellite developed and built by Emirati engineers in the UAE at the Mohammed Bin Rashid Space Centre (MBRSC).

Etihad Airways honours its record breaking executive

Etihad Airways has honoured its high flying executive Andrew Fisher following his record-breaking feat of travelling around the globe in the fastest time and in the fewest number of flights.

Aviation Africa SK18418
See us at
Abu Dhabi AirExpo BT2018Global Aerospace BT2018SOFEX BT2018MEBAA BT2018Aviation Africa BT18418Istanbul Airshow BT22018AirportShow BT1502090518ArabianTravelMkBT250418BIAS BT271017161118