Subscribe Free
in Business & Finance

Emirates and The Football Association in three-year extension

Posted 10 August 2017 · Add Comment

Emirates and The Football Association have agreed a three year contract extension to their existing partnership. The agreement will see the tournament continue to be named The Emirates FA Cup through until 2021.

In 2015, Emirates became the title partner of the FA Cup, the world’s most prestigious domestic cup competition. The partnership between Emirates and the FA’s flagship competition has helped widen the reach to fans around the globe. Just ahead of the semi-finals in April of last year, the airline unveiled an exclusive Emirates FA Cup branded A380, with the logo of the iconic cup adorning both sides of the double-decked aircraft. The Emirates FA Cup branded aircraft has made its way to the extensive Emirates A380 network, allowing fans from around the world to connect with the competition in a unique way.

The airline also took the coveted Emirates FA Cup trophy on its first-ever trip to Africa with a stop at the airline’s Headquarters in Dubai in October 2016. The four day tour through Ghana and Kenya including visits to schools and training centres allowed thousands of football fans in Africa to get a little closer to the competition and gave them the opportunity to be photographed with the popular trophy. There are plans in place to extend the tour to take the Cup to even more cities on the Emirates network in the coming year.

The 2017/18 Emirates FA Cup tournament began on Friday 4 August and saw 737 teams entering the competition and 185 extra-preliminary games taking place across the country. Last year’s competition involved more than 11,000 players from over 700 teams, playing in matches attended by over 1.8 million fans

Sir Tim Clark, President of Emirates Airline said, "We remain incredibly proud to continue our role as the first ever title sponsor of such a prestigious and historic tournament. The spirit of this competition, bringing together both small clubs and Premier League giants alike to face each other before an audience of passionate fans is what drives us to continue our investment in this tournament. Through our support of the Cup, Emirates remains committed to the sport of football and its continued development. We look forward to the future of our partnership and helping to connect fans across the globe to one of the world’s most celebrated sports."

Mark Bullingham, FA Group Commercial Director added, “We are delighted to be continuing our partnership with Emirates through to 2021. Working alongside such a well-established and iconic global brand has helped us to make the competition more accessible to fans across the world. With the support of Emirates, last season’s competition reached over 912 million fans worldwide. The partnership will also allow us to continue our investment into the game at all levels. We look forward to continuing to work together to ensure the Emirates FA Cup remains the best loved and revered domestic cup competition in the world.”

 

 

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

Emirates becomes official partner of The 2018 Ryder Cup

Emirates and the European Tour have renewed their existing European Tour Agreement for four years until 2021.

Passenger traffic at DXB rises to near-record eight million in July

Dubai International (DXB) recorded its second busiest month on record for passenger traffic in July with over eight million passengers, according to the monthly traffic report issued by operator Dubai Airports.

Qatar Airways' inaugural flight lands at Václav Havel Airport Prague

Qatar Airways' first non-stop flight from Doha landed yesterday at Václav Havel Airport Prague. Qatar Airways flight QR 291, operated by an Airbus A320, departed Hamad International Airport on Monday at 08:00 am and arrived at Václav

Gulfstream unveils its Connectivity Service programme

Gulfstream Aerospace has announced the creation of its Connectivity Service programme, a comprehensive, bundled suite of in-flight internet, voice and entertainment offerings customised to meet the needs of each Gulfstream

Ethiopian Airlines starts thrice weekly service to Bahrain

Ethiopian Airlines Group has marked commencement of a thrice weekly service to Bahrain at a reception ceremony held at Addis Ababa Bole International Airport.

Kish Air orders B737 MAX, A320s

Iran's Kish Air chief executive officer, Mohammad Taqi Jadidi, has said the carrier has signed an MoU with Boeing for the purchase of ten B737 MAX, reports ch-aviation.

Aviation Africa SK18418
See us at
DIAC BT1105121117Aviation Show 267291117AIME BT1204240118Aviation Africa BT18418DAS BT1105161117Commercial Aircraft Financing BT2017DASAS BT3006161117Global Aerospace BT28218RMIT BT1631817