AIME: Saudia launches dedicated free Wifi for first and business passengers

All of the airline’s first and business class passengers flying on the airline’s A330s and B777-300s on international routes receive a promotional code when they scan their boarding passes via the mobile application. They then use the code to access their free Wi-Fi on the OnAir portal.

“Our new app makes it as simple as possible for passengers to access the Internet by just using the Boarding Passes in their pocket,” said Abdulrahman H Alfahad, vp marketing & product management at Saudia. “We know just how much passengers value being in touch on email and social media. We like to keep Saudi Arabia’s 7.8 million Facebook users connected when they fly.”
The mobile application is the easiest and most efficient distribution channel for free inflight Wi-Fi codes to date. Passengers download the app from Apple store and soon on Android devices.
Saudi Arabians are the most prolific users of the Internet via their smartphones in the Middle East. In 2014, 8.5 million people used the internet. Saudi Arabia’s smartphone penetration rate of 72.8% also places it in the world’s top three countries. In 2014, 35,000 Saudia passengers used the free Wi-Fi, a number which will certainly be enhanced by this mobile app.
“More and more airlines are providing free Wi-Fi as an integral part of the passenger experience and Saudia is the first to provide a specific app for inflight connectivity,” said Ian Dawkins, CEO of SITA OnAir. “This is the right response to passenger demand. Airlines are developing new and innovative ways to differentiate their connectivity, particularly since Wi-Fi and mobile phone services become commoditised in the air, as they already are on the ground.”