Abu Dhabi's tourism industry head to London's World Travel Market

The WTM Abu Dhabi pavilion will be spearheaded by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) – with almost 100 products being promoted, many of them new-to-market, by the best of the emirate’s hotels, resorts, attractions, tour operators and destination management companies. 

The trade fair, which begins on November 2, attracts travel professionals from 186 countries and regions and attracts more than 50,000 travel professionals annually. 

“The UK remains the leading European market for visitors to Abu Dhabi with guest arrivals rising 16% year on year to 142,134, delivering 586,521 guest nights across the emirate, which is a significant rise of 10% on the previous year,” said Mubarak Al Nuaimi, Director Promotions and Overseas Offices, TCA Abu Dhabi. 

“WTM is a perfect platform for us to build on our successes and ensure we meet our target of a 20% increase in UK guests staying in our 163 hotels and hotel apartments and to increase their length of stay, which is currently 4.13 nights. Key to achieving our ambitious target is building on our existing relationships with agents and tour operators and establishing an even wider business network. We are confident of meeting these expectations by working with our stakeholders in highlighting our fabulous destination.”